For my billboard design, I chose to go for a simple and easy-to-read look, focusing on clear messaging and bold visuals. I prioritized readability from a distance, using large, legible fonts and minimal text to ensure the message was easily understood at a glance. By keeping the design clean and uncluttered, I was able to create a striking, effective billboard that captured attention without overwhelming the viewer. The Southwest Tech Marketing Team selected my design to be displayed in five of their locations, providing an exciting opportunity for my work to be showcased across the community.